American-made index ranks cars by U.S. content

 

American-made index ranks cars by U.S. content

American-made index ranks cars by U.S. content

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Americans often place a premium on buying vehicles made of domestic parts and assembled in U.S. factories. To aid buyers interested in keeping their purchases American-made, a list is composed every six months that analyzes the content of each car's makeup. The newest edition shows the Ford F-150 is tops for the fifth time in a row.

The American-Made Index, composed by Cars.com, ranks cars on the basis of the location of vehicle assembly, the percentage of U.S.-made parts used and popularity with U.S. buyers. The F-150's rank at the top of the list is appropriate considering the results of a survey finding 49% of the respondents consider Ford to be the 'most American' manufacturer. Chevrolet finished second, though it garnered only 29% of the votes.

Of the respondents to the American-Made Index survey, 27% said they would not consider buying anything buy an American-made car, while only one-third as many (9%) were foreign-car only buyers. Most respondents didn't have a fixed allegiance. The stated reasons for buying American-only were a desire to support the local economy and brand loyalty. Foreign-car buyers believe the products to be higher quality than American-made equivalents. Recent results of J.D. Power surveys show that that isn't always the case, however, with Ford matching Toyota and Honda in initial quality.

The top five vehicles on the American-made list are, in order, the Ford F-150, Chevrolet Cobalt, Chevrolet Malibu, Pontiac G6 and Toyota Tundra.



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Comments (2)
  1. that's surprising that only 9% of people claim to be import only. I would have thought there was a higher percentage of "import" loyalists than domestic loyalists.

    I don't like the idea of factoring in brand image though. I just wish some one would take all of the cars offered in the USA.... and rank them by how much of a percentage of the MSRP goes out of country. cause that would mean that every mazda would get a little bump over other japanese brands due to the 1/3rd ford ownership. things like that. and then list them all. every one of them.
     
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  2. I'm not surprised - 9% say they would not consider buying American, they're just the very most ticked-off of Detroit's ex-customers. Detroit would do well to stop ticking people off like that. Most folks just want a good car, and many consider import brands to be better - not due to the assembly workers, but due to American management cheaping out on the parts, engineering, and all else. If we all wanted to buy the cheapest car we'd all be driving Kias, and I think Detroit is finally starting to understand that we'll gladly pay for quality.
    Note that the fifth-highest American content vehicle is a freaking Toyota - the Tundra has higher American content than the Silverado? I would be interested in seeing Chris' list of where the money goes, i.e. foreign content by dollar.
     
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