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Report: Cadillac CTS-V Sport Wagon Gets Green Light

 
16 10,450 views September 18, 2009

2010 Cadillac CTS Sport Wagon

2010 Cadillac CTS Sport Wagon

2010 Cadillac CTS Sport Wagon

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Cadillac's high-performance CTS-V Sedan already has it what it takes to scare of the likes of BMW's M5, Mercedes' E63 AMG and Audi’s new RS6 thanks to its supercharged 6.2-liter V-8 with a healthy 556 horsepower and 551 pound-feet of torque on tap. According to the latest reports, General Motors is now going after the touring wagon versions of the previously mentioned German performance thoroughbreds with a V version of the recently revealed 2010 CTS Sport Wagon.

Revealed by InsideLine via Twitter, the news reportedly comes from an unnamed GM insider, but the confirmation is allegedly 100% positive: the CTS-V Sportwagon will be produced. Enthusiasts of the world rejoice: the CTS-V will be available in a size for everyone, from coupe to wagon.

Stylish wagons are popular in Europe, one of the most important potential markets for Cadillac's own CTS Sport Wagon. A halo model for the new range may just be what Cadillac needs to build a strong brand image and encourage a loyal customer base.

Former product czar and new marketing honcho Bob Lutz hinted at a CTS-V wagon back in July and CEO Fritz Henderson has dropped an even stronger hint at the vehicle’s development in August with the announcement that the model’s introduction was being reanalyzed.

The case for building a CTS-V wagon nevertheless was thought to be somewhat contentious because of the low popularity of such models in North America. There is, after all, a reason why BMW and Audi have shied away from the high-performance wagon market in the U.S.--simply put, there are not many takers for the cars. Both Audi and BMW refuse to sell their performance variants in the U.S., while the Mercedes E63 AMG wagon barely breaks double digits in sales per year. Dodge's Magnum and its SRT-8 variant was a notorious flop despite its Chrysler 300C looks and strong powertrain.

However, the issue might be different for a CTS-V wagon because of the much cheaper expected price of the Cadillac compared to its German rivals. If Cadillac were to produce a CTS-V wagon, assuming that they could sell it within a $60,000-$65,000 price range--mirroring pricing for the sedan--it would still be able to undercut the Mercedes' E63 AMG Estate Wagon by over $20,000 and effectively attract a much broader range of customers.

[Twitter via Jalopnik]


HI-RES GALLERY: 2010 Cadillac CTS Sport Wagon

HI-RES GALLERY: 2009 Cadillac CTS-V




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Comments (16)

  1. By JAPenguin Posted: 9/9/2008 10:57pm PDT

    I cannot possibly say this enough: GM please produce a V-version of the CTS wagon for North America. I recognize there may not be many takers of the E63 wagon (I'd buy if I could), but producing a wagon at a relatively reduced price point will put such a wagon more within reach of your average enthusiast, hopefully raising the sales rate. I certainly would love to be able to purchase one.
     
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  2. By www.mywheelsonwalls.com Posted: 9/9/2008 11:44pm PDT

    This looks great! The completely flat floor is superb most wagons still end up with the seats sticking up at a 10 degree angle.

    Love it and I too would buy although I would be torn if Pontiac comes out with one too!
     
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  3. By dan Posted: 8/12/2009 6:26am PDT

    That baby is ugly but a compact well designed wagon with clean diesel and other gas miser engine/trans combos, well priced would attract a lot of attention!
     
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  4. By bepsf Posted: 8/12/2009 9:55am PDT

    I don't see that it would be expensive to produce - even in limited numbers - since it's primarily a matter of plunking the V powertrain into the wagon bodyshell. If they're unsure, make it a "Special Order" model and charge up for the privelidge
     
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  5. By Johnny Posted: 8/12/2009 10:45am PDT

    and were wondering why GM went bankrupt?!
    here it is folk!
    a CTS-V Wagon
    what are you going to sell 100 copies in a year?!
    come on....
     
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  6. By bepsf Posted: 8/12/2009 1:49pm PDT

    Um - Johnny, When you can spend zero money on development and federalization for a special model because you're using off-the shelf parts and can charge through the nose: Even if only one is ever ordered and built and sold, it's pure profit for corporation and dealer alike.
     
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  7. By NoNameDenton Posted: 8/12/2009 2:05pm PDT

    Johnny, whatever you are smoking, keep it to yourself. This will sell in decent numbers but would probably do better in other countries.
     
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  8. By brian Posted: 8/13/2009 2:25pm PDT

    Copying the RS4 Advant or the M5 Touring. All only sold in Europe.
     
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  9. By JimNic Posted: 8/13/2009 3:42pm PDT

    I will be a buyer of the V spec wagon if they actually build the beast. I have always wanted a sports car station wagon, and I have been hankering after the BMW M5 Touring which BMW corporate has, in it's infinite wisdom, not sent us,(instead the X6M shock horror). Cadillac please build the V Sportswagon! I haven't owned an American car in 20 years, but I would buy that one.
     
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  10. By XeKo Posted: 8/17/2009 5:05am PDT

    I am not sure this car will be selled that much in Europe. With a gallons at 6.65 dollars, there won't be that much customers that will want a car with a big V8 6.2, that is burning so much gas that you only got 15 miles/gallons in the most favorable conditions. I am not completely agreeing with Johnny but take a look at the amount of CTS Sedan selled in Europe. That's ridiculous! It's been almost a year and half that the vehicle is available in Europe and I haven't seen one (and I am living at the border of France, Germany and Switzerland). And considering the price, it's maybe 65,000$ in the US, but it will also be around 65,000 euro (almost 95000$).
    On top of that, GM stopped the development of the only diesel engine for the CTS...
    So definitely, I don't think this car will sell a lot in Europe... But there is not only Europe... So let's GM decide!
     
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  11. By  Trent Shaw Posted: 8/18/2009 10:26pm PDT

    I don't see any reason for trepidation by GM. Limit the production and launch a viral marketing campaign that showcases a grocery getting american wagon obliterating competitors handily. Not to mention, this vehicle would make the performance SUV market an exercise in futility.
     
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  12. By  Alister Posted: 9/18/2009 9:22am PDT

    Awesome!!!!
     
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  13. By kaliptha Posted: 9/18/2009 1:30pm PDT

    The annual volume is slated for 250 vehicles! The exhaust is 95% carryover. There needs to be a slight tweak but the output will be the same. There are A LOT of development dollars going into this vehicle at GM. If anyone thinks that it is a "$0 fee" for GM is not correct.
    It will be a bad a$$ ride though!
     
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  14. fb_100000275684479 avatar Michael Escobar Posted: 9/20/2009 4:57am PDT

    If Cad skips on its home market, someone's gonna have to die! If GM sells it here, maybe it will force ze deutsche to reconsider marketing their fast estates here! The big winner would be the consumer if the M5 touring, and even better, the RS6 Avant came to the US.
     
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  15. By NoNameDenton Posted: 9/20/2009 10:52pm PDT

    XeKo, people in Europe buy the V10 BMW M5 and such and it gets worse milage then the Caddy, when people have the money to afford cars like these gas milage and the price to fill it up are of little concern.
     
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  16. By eric lange Posted: 3/6/2010 6:30am PST

    This is JUST what I'm looking for!
    I will be first in line to buy when it comes out..let Mr. Lutz know that.
    I was ready to jump on a BMW X5M but this vehicle will be almost as great (if not just as great) and a boatload less money.
    Count me in!
     
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