Tim Kuniskis

Chrysler has a major problem on its hands. Despite a range of new and exciting models in the pipeline, there’s one glaring issue the automaker needs to address if it’s to become as successful as some of its rivals. The average buyer age for a Chrysler-branded model is 62 years. Compound this with the added dilemma of having just three models in its lineup and you start to realize just how serious a problem Chrysler has on its hands. Chrysler’s immediate solution is to launch a new range of products to attract younger buyers to the brand and hopefully boost sales. The new...