Millennials

 
2016 Scion iA  -  2015 NY Auto Show live photos (preview event)

Top Exec: No Plans To Recast Scion As A Premium Brand

The Scion small-car brand serves as a testing ground for Toyota in everything from how to market accessories to how to recast the role of dealerships in the sales process. While it’s been a success in that—as a ‘laboratory,’ as executives are eager to call it—a sales... read more

April 9, 2015 by
 
 

 
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