Have you ever seen the experiment using custard to demonstrate increases in viscosity with force? When you run your hand through the substance it acts like a liquid, but quickly apply a force and it hardens. Fill a swimming pool with custard and you could feasibly run across without sinking in. Wet...
We know the stunning design of the Mazda Shinari concept will influence the automaker’s future models--we got that confirmation from Mazda’s chief designer, Ikuo... November 22, 2010 by Viknesh Vijayenthiran
Put on a happy face--that's what Mazda is doing with the Mazda5, the pert little Euro-sized MPV that's been refreshed for the 2012 model year. The Mazda MPV is on display... November 17, 2010 by Marty Padgett
Mazda's Shinari Concept points the way toward the future of the carmaker, and we have to say: it looks good. These live photos bring the concept to life, fresh from the floor... November 17, 2010 by Nelson Ireson
The leaves are turning, weather is getting cooler, and that smell is in the air. Yep, it's almost time for the 2010 Los Angeles Auto Show, and the previews are flowing. Mazda... November 4, 2010 by Nelson Ireson
As we reported last month, Mazda has no plans to abandon its Wankel rotary engine despite the automaker struggling to meet new fuel economy and emissions standards with its... November 4, 2010 by Viknesh Vijayenthiran
Mazda is taking its “zoom zoom” philosophy to a whole new level at the 2010 Specialty Equipment Market Association (SEMA) show, which is taking place in Las Vegas... November 3, 2010 by Viknesh Vijayenthiran
With the RX-8 sports car expected to be discontinued after the current model year, Mazda, the last bastion of the Wankel rotary engine, will be without a car in its lineup... October 21, 2010 by Viknesh Vijayenthiran
Almost exactly one year ago Mazda gave us a preview of its next-generation of drivetrain technologies, revealing new designs for a highly efficient direct injection gasoline... October 19, 2010 by Viknesh Vijayenthiran
Mazda has always been a slightly quirky brand -- just offbeat enough to develop a community of rabid fans. So it's fitting that the automaker would choose to sponsor a... October 11, 2010 by Richard Read
It's baffling how much some college kids' cars are neglected. Yes, it's a stressful world studying and writing and cramming constantly. No matter what, there should be enough... September 14, 2010 by Samuel Spencer
The audio sounds like the background to a James Garner TV montage, but the visuals are pure cutting-edge Mazda design. Wrapping the Kodo design theme around a compact... September 8, 2010 by Nelson Ireson
The rotary engine is a love-it or hate-it piece of engineering. Marvelously simple and compact yet viciously inefficient, variants of the spinning triangle have seen use in... September 7, 2010 by Nelson Ireson
Looking an awful lot like the Tesla Model S crossed with Infiniti's Essence Concept, the Mazda Shinari might not be entirely unique, but it's certainly attractive. Today... September 3, 2010 by Nelson Ireson
Mazda recently shocked the automotive world by unveiling the stunning new Shinari four-door coupe concept car at an exclusive event in Milan, Italy. The latest concept is the... September 1, 2010 by Viknesh Vijayenthiran
The Mazdaspeed 3 has received major praise from the automotive press. For most, it is the fastest car on the market for the money, and gives plenty of practicality along with... August 30, 2010 by Todd DeMeza