DS

 
2017 DS 7 Crossback

French luxury brand DS launches DS 7 Crossback

At next month’s 2017 Geneva auto show, French auto giant PSA Group will unveil a new model from its fledgling luxury brand DS. The new model is the DS 7 Crossback, a small SUV in the same vein as the Audi Q5 and Volvo XC60. DS started out life in 2009 as a sub-brand of Citroën but was... read more

March 1, 2017 by
 
PSA Peugeot Citroën logo

PSA Peugeot Citroën outlines three-step plan for US return

PSA Peugeot Citroën’s return to the United States has been making headlines ever since Peugeot pulled out of the market back in 1991. Now, though, we have our... read more April 5, 2016 by


 
DS E-Tense concept, 2016 Geneva Motor Show

DS rolls out E-Tense electric sports car concept

PSA Peugeot Citroën’s nascent luxury brand DS will mark its first auto show appearance as a standalone brand with the unveiling of an electric sports car concept... read more February 26, 2016 by


 
2016 DS 3

New Look For DS 3 From French Premium Brand DS

The DS 3’s arrival in 2009 marked the launch of the new DS premium brand for French auto giant PSA Peugeot Citroën. DS started out life as a sub-brand of... read more January 20, 2016 by


 
DS logo

PSA Peugeot Citroën’s Fledgling DS Brand Gets DS Performance Motorsport Division

French auto giant PSA Peugeot Citroën is in the midst of forming a new premium brand called DS. At present the brand is focused on the Chinese market, where most of its... read more August 21, 2015 by


 
Bill Wyman's Citroën Maserati SM

PSA Peugeot Citroën to expand brand heritage efforts

Both Peugeot and Citroën left the United States during the dawn of the Reagan administration. But even before their exits, vehicles from the French marques were... read more July 21, 2015 by


 
2012 Citroën Numéro 9 plug-in hybrid concept

Citroën’s Upmarket DS Brand To Launch Flagship Sedan In 2018: Report

PSA Peugeot-Citroën Group has an upmarket brand called DS—the name is borrowed from the iconic Citroën DS introduced in 1955—that the French auto giant... read more July 15, 2015 by


 
Devine DS concept, 2014 Paris Auto Show

Peugeot Plots U.S. Return With Upmarket DS Brand

Back in April, the CEO of French automaker PSA Peugeot Citroën, Carlos Tavares, revealed that the automaker may make a return to the U.S. market using its DS brand, a... read more October 6, 2014 by


 
Citroën Devine DS concept, 2014 Paris Auto Show

Citroën reveals Devine DS concept ahead of Paris auto show

French automaker Citroën is previewing the new look of its DS luxury brand with the Devine DS concept car, which is set to debut next month at the 2014 Paris Auto Show... read more September 4, 2014 by


 
2014 DS 3

Citroën’s Upmarket DS Brand Gets Updated DS 3: Video

As it aims to further diversify its model lineup, French automaker PSA Peugeot Citroën recently established its DS line as a standalone brand offering an alternative to... read more May 23, 2014 by


 
Peugeot 308 R concept

Peugeot Considering U.S. Return?

French automaker PSA Peugeot Citroën is Europe’s second biggest after the Volkswagen Group, but it still doesn’t have a presence in many vital markets such... read more April 24, 2014 by


 
2014 DS 6WR

Citroën’s Luxury Brand DS Confirms 6WR SUV For Beijing Auto Show

A few years ago French automaker Citroën revived its DS nameplate for a new sub-brand catering to premium customers. Cars sold under the DS brand featured unique styling... read more April 15, 2014 by


 
Citroën DS 5LS R concept, 2014 Beijing Auto Show

Citroën Reveals DS 5LS R Sport Sedan Concept

Several years ago, Citroën revived its legendary DS nameplate for a handful of premium models to be sold alongside the French automaker’s regular lineup. More... read more April 4, 2014 by


 
Brandpower's Porsche 911 and Citroën DS hybrid

Porsche 911-Citroën DS Project: Perfection, Lunacy Or Hoax?

Every time anyone draws up a list of the best cars ever made, there's usually a Porsche 911 or Citroën DS in there somewhere. So a combination of two of the most revered... read more November 8, 2013 by


 
Citroën DS Wild Rubis concept

Citroën DS Wild Rubis Concept Headed To 2013 Shanghai Auto Show

Facing dwindling sales in its home market, as well as in the rest of Europe, where the bulk of its models are sold, French automaker PSA Peugeot Citroën is well aware of... read more April 11, 2013 by


 
2012 Citroën Numéro 9 plug-in hybrid concept

2012 Citroën Numéro 9 Concept Previews Possible DS9 Flagship

French automaker Citroën will celebrate the launch of its upmarket DS line in the Chinese market with the unveiling of the striking Numéro 9 concept at the... read more April 13, 2012 by


 
 

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