DS

 
2016 DS 4S

PSA’s luxury brand DS debuts DS 4S at 2016 Beijing Auto Show

DS, the new luxury brand of French auto giant PSA Group (formerly PSA Peugeot Citroën), used this week’s 2016 Beijing Auto Show to launch its latest model. The car is a compact hatch not much bigger than DS’s first model, the DS 3. It’s been developed exclusively for the... read more

April 28, 2016 by
 
DS logo

PSA Peugeot Citroën’s Fledgling DS Brand Gets DS Performance Motorsport Division

French auto giant PSA Peugeot Citroën is in the midst of forming a new premium brand called DS. At present the brand is focused on the Chinese market, where most of its... read more August 21, 2015 by


 
Bill Wyman's Citroën Maserati SM

PSA Peugeot Citroën To Expand Brand Heritage Efforts

Both Peugeot and Citroën left the United States during the dawn of the Reagan administration. But even before their exits, vehicles from the French marques were... read more July 21, 2015 by


 
2012 Citroën Numéro 9 plug-in hybrid concept

Citroën’s Upmarket DS Brand To Launch Flagship Sedan In 2018: Report

PSA Peugeot-Citroën Group has an upmarket brand called DS—the name is borrowed from the iconic Citroën DS introduced in 1955—that the French auto giant... read more July 15, 2015 by


 
Devine DS concept, 2014 Paris Auto Show

Peugeot Plots U.S. Return With Upmarket DS Brand

Back in April, the CEO of French automaker PSA Peugeot Citroën, Carlos Tavares, revealed that the automaker may make a return to the U.S. market using its DS brand, a... read more October 6, 2014 by


 
Citroën Devine DS concept, 2014 Paris Auto Show

Citroën Reveals Devine DS Concept Ahead Of Paris Auto Show

French automaker Citroën is previewing the new look of its DS luxury brand with the Devine DS concept car, which is set to debut next month at the 2014 Paris Auto Show... read more September 4, 2014 by


 
2014 DS 3

Citroën’s Upmarket DS Brand Gets Updated DS 3: Video

As it aims to further diversify its model lineup, French automaker PSA Peugeot Citroën recently established its DS line as a standalone brand offering an alternative to... read more May 23, 2014 by


 
Peugeot 308 R concept

Peugeot Considering U.S. Return?

French automaker PSA Peugeot Citroën is Europe’s second biggest after the Volkswagen Group, but it still doesn’t have a presence in many vital markets such... read more April 24, 2014 by


 
2014 DS 6WR

Citroën’s Luxury Brand DS Confirms 6WR SUV For Beijing Auto Show

A few years ago French automaker Citroën revived its DS nameplate for a new sub-brand catering to premium customers. Cars sold under the DS brand featured unique styling... read more April 15, 2014 by


 
Citroën DS 5LS R concept, 2014 Beijing Auto Show

Citroën Reveals DS 5LS R Sport Sedan Concept

Several years ago, Citroën revived its legendary DS nameplate for a handful of premium models to be sold alongside the French automaker’s regular lineup. More... read more April 4, 2014 by


 
Brandpower's Porsche 911 and Citroën DS hybrid

Porsche 911-Citroën DS Project: Perfection, Lunacy Or Hoax?

Every time anyone draws up a list of the best cars ever made, there's usually a Porsche 911 or Citroën DS in there somewhere. So a combination of two of the most revered... read more November 8, 2013 by


 
Citroën DS Wild Rubis concept

Citroën DS Wild Rubis Concept Headed To 2013 Shanghai Auto Show

Facing dwindling sales in its home market, as well as in the rest of Europe, where the bulk of its models are sold, French automaker PSA Peugeot Citroën is well aware of... read more April 11, 2013 by


 
2012 Citroën Numéro 9 plug-in hybrid concept

2012 Citroën Numéro 9 Concept Previews Possible DS9 Flagship

French automaker Citroën will celebrate the launch of its upmarket DS line in the Chinese market with the unveiling of the striking Numéro 9 concept at the... read more April 13, 2012 by


 
Citroen teasers new flagship

Citroen Teases New DS Flagship

French automaker Citroen has released two teaser images for what appears to be a bold new flagship model, possibly aimed at the growing numbers of affluent buyers in China... read more March 20, 2012 by


 
2012 Citroen DS4 Racing Concept

Citroen DS4 Racing Concept Preview: 2012 Geneva Motor Show

French automaker Citroen is looking to expand its lineup with a hotted-up version of its Volkswagen Golf-rivaling DS4 hatchback. A new hot hatch will be previewed in concept... read more February 24, 2012 by


 
2010 Citroen DS High Rider Concept

Citroen Previews DS High Rider Concept Ahead Of Geneva Debut

Moving up in the automotive world is a difficult task, whether it's Acura trying to reach tier 1 luxury status or Hyundai-Kia seeking recognition as a globally competitive... read more February 13, 2010 by


 
 

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