2017 Cadillac DPi-V.R race carEnlarge Photo
Cadillac made headlines recently with the surprise announcement it plans to return to endurance racing for the first time since 2002.
The question on our minds is whether Cadillac is making a smart play by heading back into endurance racing.
We asked you this very question in a recent Twitter poll. The results? A landslide with 53 percent of you saying, "Heck yes!' it's a smart play.
Is Cadillac making a smart play by returning to endurance racing?— MotorAuthority (@motorauthority) December 1, 2016
Not everyone was convinced, of course, as 18 percent of you said, "Nope. Waste of time." Another 18 percent of you aren't so sure.
Interestingly, 11 percent of you responded by saying, "What's endurance racing?" We encourage those people to click here.
The justification for automakers racing was always the old adage, "win on Sunday, sell on Monday." We're guessing that's not the scenario here given how few Americans follow endurance racing.
Another logic that's thrown around is the trickle-down effect. Test future technology on a race circuit, perfect it, make it reliable, get the cost down, and then put it into mass production. That could be the case, but the major components don't fit that bill. The new Cadillac DPi-V.R is powered by an engine with the same basic design as the supercharged 6.2-liter V-8 found in the production CTS-V sedan, and a sequential transmission won't be coming to a street near you.
So what's the logic here? Your guess is as good as ours, though, it probably wouldn't be a stretch to say Cadillac CEO Johan de Nysschen simply wants to participate at the pinnacle of modern-day racing as Cadillac continues climb its way back up the luxury car ladder.
It's even convinced Jeff Gordon, yes, that Jeff Gordon, to come out of retirement and pilot the new race car. No matter the logic, we're happy to see it and to see Gordon behind the wheel.