2015 Jaguar XK Final Fifty editionEnlarge Photo
When Jaguar announced in early 2014 that it was ending production of the XK, there was hope we’d see a redesigned model at some point or perhaps even a large, luxurious coupe to challenge Mercedes-Benz’s S-Class Coupe.
It seems that with all the growth in demand for SUVs, plus the F-Type now covering the price range of the former XK with variants such as the $126,945 F-Type SVR, Jaguar sees little reason to add a second two-door model to its lineup.
The information was confirmed to Car and Driver by Jaguar Land Rover North America CEO Joe Eberhardt. He said the core of the luxury market, at least for more mainstream players, was between $35,000 and $125,000, and that's where Jaguar wants to compete, at least for now.
That's because slotting in a niche product like a coupe or sports car above this bracket doesn’t gel with Jaguar’s current plans to significantly grow sales. Recall, the automaker sold just 14,466 cars in the United States during all of 2015.
Instead, expect Jaguar to focus on more popular segments. It should come as no surprise that the automaker is already developing a second SUV. This one will slot in below the F-Pace and target the Audi Q3, BMW X1 and Mercedes-Benz GLA.