Watch Alfa Romeo’s New Giulia In These Latest Promo Videos

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Alfa Romeo’s new Giulia small sports sedan has finally landed, marking the start of a renaissance for the illustrious Italian brand as well as serving as a clear shot across the bow of rivals.

MORE: With Reveal Of New Giulia Sedan, Alfa Romeo Gets Serious About Brand Renaissance

Right now the Giulia has only been shown in high-performance Quadrifoglio trim. This 510-horsepower variant is aimed at the likes of the Cadillac ATS-V, BMW M3 and Mercedes-AMG C63.

MORE: Mamma Mia: The New Alfa Romeo Giulia Finally Revealed

The Giulia is set to go on sale in Europe later this year, with this Quadrifoglio variant coming first. A U.S. launch will likely take place sometime in 2016. At present, we still don’t know what Alfa Romeo has in store for the rest of the Giulia lineup. If all goes to plan, seven additional Alfas will be launched in quick succession, including models positioned above the Giulia and below it.


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