Ferrari Shows Off Augmented Reality Showroom App: Video

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If you didn’t pay much attention in geography class, you might not know what Australasia is, but you’ll want to pay attention now. Ferrari Australasia commissioned a new augmented reality (AR) showroom app that lets buyers see what’s under the skin of their new supercars.

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The Ferrari AR Showroom app lets buyers dig in under the skin of, say, the 458 Speciale, and see seven different aspects of the car, from wind tunnel animations to exploded diagrams of the wheels, drivetrain, and more.

The app works with five vehicles right now: the 458 Speciale and Spider, the FF, the F12 Berlinetta, and the California T.

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This in-depth look at a car might not appeal to many beyond the enthusiast realm, but it’s also possible that a simple AR app could offer buyers a closer look at the top features of nearly any car some day in the near future. It certainly couldn’t be less useful than most salespeople, after all.

But what about Australasia, you ask? Well, good student, it’s a region that includes Australia, New Zealand, New Guinea, and other small islands in the Pacific Ocean. It’s also a part of Oceania.

The more you know.

 
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