Porsche Steals Back GT3 Badge From Aston Martin

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2015 Aston Martin Vantage GT3

2015 Aston Martin Vantage GT3

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The Porsche 911 GT3 is an icon, incontrovertibly. It’s a benchmark for many, even though it rarely tops a results list in any particular dimension. But is it really the Only Possible GT3? Apparently so.

Aston Martin’s latest delicious slice of Forbidden Fruit, the Vantage GT3 road car, was unveiled just a couple of weeks ago in Geneva. Now, it’s no longer the Vantage GT3, reports the Goodwood Road & Racing blog.

It’s the Vantage GT12. And it’s Porsche’s fault.

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2015 Aston Martin Vantage GT3

2015 Aston Martin Vantage GT3

Enlarge Photo
2015 Aston Martin Vantage GT3

2015 Aston Martin Vantage GT3

Enlarge Photo
2015 Aston Martin Vantage GT3

2015 Aston Martin Vantage GT3

Enlarge Photo

Yes, 1 + 2 still equals 3, but the GT12 is a much less wieldy name. One Aston Martin didn’t choose initially for obvious reasons.

According to Porsche, however, "GT3" is not obviously a racing class in which numerous manufacturers compete. Nor is it obvious, to Porsche, that several cars used the GT3 badge before the 911.

However un-obvious the matter may be, Porsche has prevailed--in a way.

Motor Authority reached out to Aston Martin’s public relations manager for the Americas, Matthew Clarke, to verify the reports, and it’s true. Why the easy capitulation on what seems like a very reasonable name choice?

“[R]ather than distract ourselves having a naming disagreement with Porsche,” said Clarke, “we would prefer to focus our energy and investment on the car and on making sure our customers receive the best possible Aston Martin.”

The racing car will also wear the GT12 badge going forward.

2015 Aston Martin Vantage GT3

2015 Aston Martin Vantage GT3

Enlarge Photo
2015 Aston Martin Vantage GT3

2015 Aston Martin Vantage GT3

Enlarge Photo
2015 Aston Martin Vantage GT3

2015 Aston Martin Vantage GT3

Enlarge Photo
2015 Aston Martin Vantage GT3

2015 Aston Martin Vantage GT3

Enlarge Photo
 
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