Kia Cuts Your Cost On K900

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In the market for a full-size, V-8-powered luxury sedan? Feel like spending less than $60,000? Kia has a K900 with your name on it... at least they hope your name is on it, considering the car isn't exactly selling well. Last year, just 1,330 examples were sold.

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This has led to a price cut, with the K900 now priced from $55,400 (with a $900 destination charge) thanks to a new entry-level Premium trim. To get the price down from a previous $60,400, Kia has deleted some items such as the LED headlights, chrome trim, Nappa leather and 17-speaker audio system.

To add these items back, Kia offers a Luxury trim, which is priced from $60,800 with the destination charge. Yes, you're going to have to pay a bit more to have all of the cool stuff stuff, but you're still well under the asking price of a similarly-equipped German or Japanese luxo-barge.

And don't forget, the Kia K900 does boast a 420-horsepower 5.0-liter V-8 engine under its hood. It sends that power out back for proper-wheel-drive, and the cabin space is filled with the sort of options you'd expect from the likes of Audi, BMW, Lexus, and Mercedes-Benz.

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So far, the Kia K900 seems to be an interesting experiment in flagship positioning and brand appeal. While the K900 is a decent machine loaded with great options and a strong engine, it doesn't appear to have the luxury brands too worried.

For more on the K900, read the review at our sister site The Car Connection.

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