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Wolfgang Dürheimer Back At The Helm Of Bentley And Bugatti

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Wolfgang Dürheimer

Wolfgang Dürheimer

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The game of musical chairs continues among the senior execs at the Volkswagen Group. Wolfgang Dürheimer has just been announced as CEO of both the Bentley and Bugatti brands, a role he relinquished at the end of 2012 to become the head of R&D at Audi. Dürheimer didn’t last long at Audi--he was replaced after less than a year by Ulrich Hackenberg. No reason was given though it’s thought the dismissal was due to his reluctance to push ahead with electric car projects like the R8 e-tron and A2 minicar.

Dürheimer starts the new job at Bentley and Bugatti on June 1, and replaces Wolfgang Schreiber who he originally relinquished the role to. Schreiber, meanwhile, will take up a leading position within the Volkswagen Group, though no details have been specified.

Dürheimer, 55, has a background in engineering and started his career in 1986 with BMW. In 1999 he joined Porsche, where he was largely responsible for the development and introduction of the original Cayenne. His main role at Bentley will be to see the successful launch of the British brand’s new SUV in 2016 and the development of the next-generation Continental family. And at Bugatti he’ll need to oversee the development of the Veyron successor which is due in the next couple of years.

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