2014 Morgan 3 Wheeler
The Morgan Motor Company is either the ultimate automotive anachronism or the most relevant car company around today, depending on your view. Like Maserati, Morgan is celebrating its hundredth anniversary in 2014. Unlike that fine Italian, Morgan still makes cars that, to all intents and purposes, are closer to those it produced in its early years than they are to modern vehicles. But in a world obsessed with emissions, safety and subtlety, Morgan's back-to-basics traditionalism and fun-focused outlook are incredibly refreshing.
To celebrate the milestone, the company has made a video focusing not on its cars' performance nor the company's long history, but its employees--the skilled craftsmen who still work wood and roll metal like those who started the company a hundred years ago. Amazingly, for such a niche-market company, Morgan is in rude health these days. Many are still uneasy over the departure of Charles Morgan, grandson of the company's founder, but Morgan's current range still attracts attention and admiration from all corners of the globe.
There's passion there too, clear to see in those interviewed in the video. Many have worked at Morgan for decades, but even more recent employees have quickly adapted to the company's unique nature and understand its loyal clientele. Further videos will look at design, manufacture and the history of the company--but for such a humble, tight-knit car company, it seems appropriate to start centennial celebrations with those who make Morgan what it is today.