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Hyundai U.S. CEO: Sub-Tucson Crossover Being Considered

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2016 Hyundai B-segment crossover for U.S. might be next-gen ix25

2016 Hyundai B-segment crossover for U.S. might be next-gen ix25

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You've likely heard that a lot of traditional mid-size sedan shoppers are turning to compact crossovers like the Hyundai Tucson (or Honda CR-V, Ford Escape, or Subaru Forester) instead of a mid-size sedan—for crossovers' greater versatility, space, and all-weather ability.

Now we're seeing some of the same trends starting to extend to compact sedans, and analysts are anticipating that it could be the next big area of growth in the U.S. vehicle market. And as Hyundai Motor America CEO Dave Zuchowski suggested to us this past week, the brand is considering adding an affordable subcompact, B-segment crossover for its U.S.-market lineup.

With a B-segment crossover, Hyundai one of the first brands with a mainstream contender this size.

So far, this segment of the market includes mostly niche models, like the Fiat 500L, MINI Countryman, Nissan Juke, Nissan Cube, and the upcoming Jeep Renegade—as well as the Kia Soul, which has crossed over from being a niche model to one with broad-scale appeal. Somewhat upmarket, there's also the Buick Encore.


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