In the video, Fiat Chrysler's global design head Lorenzo Ramaciotti explains the ethos behind the Alfieri, a way of referring to the brand's history and traditions, projected into the future. To that end it has a traditional 2+2 layout and drive to the rear wheels, but sleek, modern styling. Ramaciotti says much of the car's inspiration came from one of the company's most respected models, the Pininfarina-penned A6GCS/54 coupe. While direct influence is hard to spot, the car's "mood" was much more instrumental in the Alfieri's lines and details.
While computers were involved in the Alfieri's design, much of the work was still completed via more traditional means--sketches took precedence over computer-generated images, and fine-tuning of the car's shape was carried out on clay models so designers could get a real feel for the car's subtle curves and proportions. Importantly, the car's design needed to be stylish, a car of both present and future, without falling out of fashion. And the name? That's timeless too--just like Ferrari's Enzo, the Alfieri is named after one of the company's founders.