Jaguar Sharpens Prices Across Lineup, 2017 XE To Start At $35,895

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2017 Jaguar XE

2017 Jaguar XE

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Jaguar is gearing up for an aggressive push into the North American market as it prepares to launch a new generation of models, some of which are new to the lineup like the XE small sedan and F-Pace small SUV. As part of the aggressive push comes some sharp new pricing on most model lines.

For the 2016 model year, there is an all-new XF, an updated XJ and an expanded F-Type range. These go on sale this fall.

2016 Jaguar XF: The new XF starts at $52,895 for the entry-level 35t variant, which comes with a supercharged V-6 good for 340 horsepower. The new price makes it more than $5k cheaper than the previous XF equipped with a V-6 and places it roughly in the middle of its competitive set. The other option available at launch is an S variant, which comes with a 380-hp version of the 35t’s engine. This model starts at $63,695. Future models, including a diesel powered derivative, will be added next year that will bring the entry price point for an XF to under $50k.

2016 Jaguar XJ: For the 2016 model year, the XJ has received a number of tweaks including full LED headlights, a new infotainment system with full-screen navigation, and new driver-assistance systems. And the automaker says that around $7k worth of previous optional features are now standard. The 2016 XJ’s pricing starts at $75,395 for the 340-hp V-6 model, rising to $121,995 for a long-wheelbase XJR equipped with a 550-hp supercharged V-8.

2016 Jaguar F-Type: Like the XJ, the starting prices on the F-Type haven’t changed much but the cars now come loaded with more standard features. The 2016 F-Type, now with all-wheel drive and an available manual transmission, is already on sale, with the new pricing ranging from $65,995 to $107,445.

2017 Jaguar XE: The highly anticipated XE arrives next spring, priced from just $35,895 for the entry-level 25t variant which comes with a turbocharged 2.0-liter four-cylinder engine. An output is yet to be disclosed for the United States.  Next up the range is a diesel-powered 20d which is priced from $37,395 and gets a turbocharged 2.0-liter four-cylinder diesel engine good for 180 hp. At the top of the range, initially at least, will be a 35t priced from $42,695 and fitted with the same 340-hp V-6 fitted to the XF 35t. Like its XF big brother, the new XE sits close to the middle of its competitive set.

2017 Jaguar F-Pace: Pricing and specifications are yet to be released but we should have more details following the vehicle's debut on September 15 at the 2015 Frankfurt Auto Show. Given the price tags of the small SUV's competition, we can expect it to land somewhere between $35k and $40k.

All prices mentioned include a $995 destination charge.

"The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market and an all-new ownership package with best-in-class coverage," Jaguar Land Rover North America CEO Joe Eberhardt said in a statement. "Today is the beginning of the next generation of Jaguar, as the brand grows from a limited three-model lineup to a more competitive five-product portfolio driven by performance and design.”


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