Maserati GhibliEnlarge Photo
Maserati has revealed to Reuters that its sales for the first nine months of 2013 have reached 22,500 units, smashing the previous record of 9,000 sales booked in 2008. Making up the current sales tally are about 9,900 orders for the Quattroporte; 7,900 for the Ghibli; and the rest made up by the GranTurismo and GranTurismo Convertible.
The next boost in sales should come when Maserati launches its highly anticipated Levante SUV. Due out next year, as a 2015 model, the Levante is expected to be Maserati’s most popular model.
Together with the Ghibli and a new sports car due in 2015, rumored to revive the GranSport name, Maserati will have launched three new model lines in the same number of years, and so far the strategy appears to be paying off. It had better, as Fiat Chrysler Group is spending in excess of 1.5 billion euros (approximately $2.05 billion) to fund the development.