Not long ago, Maserati was selling around 6,000 cars per year on the back of two model lines: the Quattroporte and Granturismo. Not surprisingly, many scoffed when the automaker announced in 2011 it would increase annual sales to 50,000 units
and launch three additional model lines by the end of 2015. Just two years on, Maserati appears well set to reach its goal.
Maserati has revealed to Reuters
that its sales for the first nine months of 2013 have reached 22,500 units, smashing the previous record of 9,000 sales booked in 2008. Making up the current sales tally are about 9,900 orders for the Quattroporte; 7,900 for the Ghibli; and the rest made up by the GranTurismo and GranTurismo Convertible.
The next boost in sales should come when Maserati launches its highly anticipated Levante SUV
. Due out next year, as a 2015 model, the Levante is expected to be Maserati’s most popular model.
Together with the Ghibli and a new sports car due in 2015
, rumored to revive the GranSport name, Maserati will have launched three new model lines in the same number of years, and so far the strategy appears to be paying off. It had better, as Fiat Chrysler Group is spending in excess of 1.5 billion euros (approximately $2.05 billion) to fund the development.
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