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Next GranTurismo To Debut Maserati’s New Styling Direction

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2013 Maserati GranTurismo MC Stradale

2013 Maserati GranTurismo MC Stradale

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Despite talk of a new Maserati sports car being in the works, the Italian brand’s flagship GranTurismo is here to stay and will be spawning a successor sometime in 2015. Not much is known about the new GranTurismo, though Maserati styling boss Lorenzo Ramaciotti has previously revealed that its size will be smaller than the current GranTurismo.

This will mean that the four-seat layout of the current GranTurismo will shrink to a 2+2 arrangement, similar to that found in the Jaguar XK, allowing the new car to be more compact and dynamic.

Edmunds, citing a company insider,  is reporting that the new GranTurismo will also reveal a change in styling direction for the Maserati brand.

A new GranTurismo Convertible is also planned, though this time around it is expected to adopt the GranCabrio name used overseas.

Maserati’s new sports car, which is tipped to revive the GranSport name, will also be launched in 2015, though not until after the new GranTurismo is launched.

The change in styling direction is a key step in Maserati’s overall plan to boost its sales from less than 7,000 units last year to as much as 50,000 within the next several years, as it will not only keep the lineup looking fresh going forward but also lay the groundwork for the launch of even more models by offering a more versatile design than Maserati’s current theme.

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