Unlike limousines, which are generally designed to coddle occupants in over-the-top luxury, livery cars are meant to get passengers to and from airports or business meetings in reasonable comfort.
Sure, livery cars are a step down from limos, but they’re a big step up from the other alternative, taxi cabs. Worldwide, some 400 million customers annually make use of car services, meaning that selling new cars to the livery industry is big business.
While Lincoln’s Town Car
used to dominate this market, Cadillac is beginning to make inroads with its XTS sedan
. To set itself apart from the others vying for this business, Cadillac is introducing a new W20 Livery Package, meant to take the XTS
just a bit upscale from the competition.
The W20 Livery Package includes many of the same features and amenities found in the range-topping XTS Platinum edition, including a micro-fiber suede headliner, a rear vision camera, 19-inch wheels and illuminated door handles. Navigation is an available option, as is a comfort package that includes heated rear seats and sun shades.
Today, fleet business
makes up less than 10-percent of XTS sales, but Cadillac is hoping to grow that percentage by focusing a bit more on luxury than livery cars from rival brands.
In the words of Don Butler, Cadillac’s vice president of marketing, “XTS represents a new approach to luxury... This same approach extends to Professional Vehicles, where we are bringing a new formula to the livery customer. Every experience in a Cadillac, front seat or rear seat, meets a higher standard for luxury, performance and technology.”
The W20 Livery Package-equipped XTS models will be available to fleet operators exclusively through Cadillac’s Professional Vehicles program.