Usain Bolt and his golden Nissan GT-REnlarge Photo
Recently, Bolt partnered with Nissan in a new advertising campaigned called What If. Presumably, the campaign would pose “What if” questions featuring Bolt, the GT-R (Bolt’s personal car) and other Nissan-related entities in the mix.
To help kick off the new campaign, which also features Formula One driver Mark Webber, Bolt today signed a special deal with Nissan to extend his role as brand ambassador for the GT-R and to become honorary “Director of Excitement” for the automaker.
In addition to this, Bolt has announced he will auction off a unique gold-painted GT-R presented to him today for his charity Usain Bolt Foundation. The car features Bolt's signature embossed on it and a number of trim pieces finished in real gold. Proceeds from an eBay auction of the car, details for which will be announced later in October, will help the foundation's work creating educational and cultural opportunities for youth in Jamaica.
As part of Bolt's partnership with Nissan, the sprinter today also test-drove various GT-R models at the automaker’s proving ground near Oppama, Japan, where his reaction times, acceleration and other handling capabilities will be used in developing a special ‘Bolt GT-R’ for his personal use.
Additionally, Nissan has announced that Bolt will start work on helping to develop a limited-edition version of the GT-R that will be sold to the public. Details of this project will also be announced at a later stage.
Now that you have all the details, sit back and enjoy the first installment of Nissan’s ad campaign featuring Bolt, as well as Mark Webber.