2012 BMW 3-Series sedanEnlarge Photo
If that’s not good enough for the savvy bargain hunters among you, BMW On Demand is even throwing in unlimited mileage, just in case you wanted to attempt your own trans-continental speed record (although we’d strongly discourage that).
Renters can choose from Thursday to Monday or Friday to Tuesday options, and the deal is only available to those in the New York metropolitan area. BMW On Demands is calling it a Fall Weekend Special, so we suspect the offer will be for a limited time only.
The BMW 328i comes with the automaker’s Twin Power Turbo four-cylinder engine, officially good for 240 horsepower and 255 pound feet of torque. We’re guessing that all program cars will come with the eight-speed automatic transmission, which allows the 328i sedan to deliver up to 24 mpg in the city and 36 mpg on the highway.
If you’re wondering why BMW is now in the rental car business, the best answer comes from Shaun Bugbee, vice president of sales and marketing at BMW Group Financial services.
Per Bugbee, “BMW On Demand USA provides consumers with a unique opportunity to experience the brand or spend a longer time behind the wheel than in the typical test drive.”
In other words, BMW is offering up luxury rentals in order to sell more cars, which makes perfect sense to us. Using BMW dealers as the intermediary allows renters to become accustomed to the level of service provided, likely adding to the argument to buy a BMW.
If you’re in New York (or if you’ll be traveling there in the near future), reservations can be made via a dedicated BMW On Demand USA website.