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General Motors Trademarks Legendary Z/28 Moniker


Chevrolet Camaro Z28 Concept

Chevrolet Camaro Z28 Concept

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For the Camaro faithful, nothing says “affordable performance” quite like the alphanumerical combination of one letter and two numbers: Z/28. Originally an option code for cars built to compete in the SCCA Trans-Am series, the name stuck and has been associated with fast Camaros since 1967.

When the fifth generation Camaro debuted in 2009, it was assumed that a Z/28 version would be launched soon after. Instead, Chevrolet has brought back other legendary trims, such as the ZL1 and the 1LE, both previously associated with competition Camaros.

Now comes word from GM Authority (via Autoblog) that General Motors has filed a trademark application for the Z/28 name (specifically, Z28 without the forward slash), likely indicating that such a model is under development.

Where it would slot into the Camaro lineup is anyone’s guess, but we think there’s plenty of room in between the Camaro SS-based 1LE and the range-topping ZL1. While the ZL1 can hold its own against the Ford Shelby GT500, whether or not the the Camaro 1LE can match the Ford Mustang Boss 302 is the matter of some debate.

Building a mid-range performance Camaro could give GM a leg up on the competition here, and there’s no such thing as too many performance cars if you ask us. On the other hand, there’s also a chance that GM is merely trying to protect its intellectual property, ensuring that Kia doesn’t launch an Optima Z28 in the coming years.

We doubt that’s the case, so don’t be surprised when a new Camaro variant begins showing up at drag strips and race tracks near you.
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