Lamborghini Urus concept
Officially known as a "motorsports gathering," The Quail lures in a very select group of attendees at $450 a ticket, limited to 3,000 guests in all. With some 150 cars on display, it's a compact show, a 30-minute loop if you're uninvolved. But once you've arrived--by unconventional means, like a helicopter, or by conventional means, through inheritance--The Quail merits most of the day, if not only for the cars, but for the ample opportunity to lunch from a global menu, shop for ultimate watches and jewelry, and perhaps, commission an automaker to build a one-off instant classic from its sensational new supercar.This year The Quail's honored marques were relative rarities, but a trio of world firsts turned the grounds into fine hunting grounds. First up: the new and the old SUVs from Lamborghini.
Not far away from the Urus, collector Bob Cuevas displayed his 1990 Lamborghini LM 002, the brand's first SUV. The HUMMER-like LM--the "Rambo Lambo"--was built from 1986 to 1993 and was designed for military applications, but those versions never were built.