Suzuki Releases New Teaser For S-Cross Concept Ahead Of Paris Debut


Suzuki will roll out a new C-segment crossover concept it’s calling the “S-Cross” at next week’s 2012 Paris Auto Show. Aside from discussing its design, however, the Japanese automaker isn’t giving many clues on the concept before its debut.

As for the design theme, Suzuki calls it “Emotion x Quality x Aerodynamics,” defined by “dynamic lines” that sweep from the front bumper, across the doors to the rear of the S-Cross’ body. Suzuki claims design elements will suggest “stability” and “solidity,” while creating a “cutting-edge crossover look.”

Suzuki has been testing a car (in heavy camouflage) that was thought to be a replacement for its aging and under-appreciated SX-4 lineup. It’s hard to spot details in all the tacked-on vinyl, but the test mule certainly does look more like a compact crossover than a hatchback to us.

The real question is this: is a new product (or even new products) enough to revive the shrinking Japanese brand in the United States? If the S-Cross is distinctive enough, will consumers give it a chance, or will it be ignored (like Suzuki’s Kizashi sedan) in favor of more mainstream brands?

Reviewers often refer to the Suzuki Kizashi as the best sedan in its price range that no one knows about. Let’s hope the struggling Japanese automaker does a better job of marketing with the S-Cross.

For details on the Suzuki S-Cross, as well as all the news from the Paris Auto Show, be sure to check our dedicated show page.
 
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Comments (2)
  1. From the draweing, it appears Suzuki may be inheriting bodywork from the outgoing 2nd Gen Seat Leon/3rd Gen Seat Toledo

  2. I actually got a chance to test drive a Kizashi and the reviewers are right, it is the best sedan in its price range. And yeah, hardly anyone knows about it, but that's mainly because Suzuki has a tiny advertising budget and Suzuki only concentrates on certain areas of the U.S. like the Pacific Northwest and the North Eastern States. From the above sketch and sneak peek photo, I think what Suzuki is trying to do here is bring more Kizashi-like vehicles to its U.S. line up. Suzuki is stepping out of its shell, and I think it's going to work for them.

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