Advertisement

2013 Cadillac ATS Production Starts, Deliveries In August

Follow Nelson

Hailed by our own Marty Padgett as "the challenger most capable of displacing the 3-Series as the luxury segment's benchmark four-door," the 2013 Cadillac ATS has almost universally won over reviewers and critics. Soon, it will get its chance to win the hearts and wallets of the public. Production is now underway, with the first cars to arrive on dealer lots in August.

These images, from the Lansing Grand River assembly plant in Michigan, show brake system tests, emblem installation, and final inspections as the car moves along the assembly line. Cadillac pumped $190 million in upgrades to the facility to build the ATS, along with 600 new jobs, to help ensure each car meets the standards the brand is trying to reach.

Whether buyers will perceive the ATS as a legitimate 3-Series alternative is another question entirely. Brand recognition and image are part of the purchase of a luxury sports sedan, and while BMW's image and history are solidly founded in the performance-luxury intersection, Cadillac's image and history come from different roots.

2013 Cadillac ATS sedan begins production at the Lansing Grand River assembly plant

2013 Cadillac ATS sedan begins production at the Lansing Grand River assembly plant

Enlarge Photo
That's not to say the latest generation of the CTS hasn't made terrific in-roads for the brand, with the attainable halo-car, the CTS-V, grabbing headlines from day one. The question is whether the ATS will continue, perhaps even accelerate that trend, or if it will see push-back from buyers who want the perks of German luxury car ownership, like the high-end dealer experience and foreign delivery programs.

Cadillac's aggressive pricing on the ATS should help pique interest, bringing potential buyers, and perhaps conquests, into showrooms to kick tires. Our pick of the lineup, the 270-horsepower, 2.0-liter four-cylinder turbo ATS with manual transmission, starts at $35,795 including destination--about $700 less than the 2013 BMW 328i, with more power and a higher-tech cabin.

Given the choice, which would you buy?

2013 Cadillac ATS sedan begins production at the Lansing Grand River assembly plant

2013 Cadillac ATS sedan begins production at the Lansing Grand River assembly plant

Enlarge Photo
Advertisement
 
Follow Us

 

Have an opinion?

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comments (4)
  1. BMW is the obvious choice - Which is why I wouldn't have it as I don't like to see myself coming and going.
    That said, I'm more interested in the upcoming ATS Coupe...
     
    Post Reply
    Vote
    Bad stuff?

     
  2. That's an interesting point. I think a lot of initial buyers of the ATS will use that same rationale--standing out from the crowd rather than blending into it. Maybe others looking for an American alternative to the German/Japanese mainstays will find the ATS to be their solution, too.
     
    Post Reply
    Vote
    Bad stuff?

  3. Seriously, to buy a crappy 3-series over this is un-American. I've seen this in person and after reading the reviews I don't see how the BMW is better. I bet the Caddy will be cheaper to service and be just as reliable, if not more so.
     
    Post Reply
    Vote
    Bad stuff?

  4. ATS definitely! Support America by buying American Cars!
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion? Join the conversation!

Advertisement
Advertisement

Take Us With You!

 
Advertisement

Research New Cars

Go!

Related Used Listings

Browse used listings in your area.

 
© 2014 MotorAuthority. All Rights Reserved. MotorAuthority is published by High Gear Media. Stock photography by izmo, Inc. Send us feedback.