In the gospel according to Audi, the traditional MPV is a “boring concept,” likely purchased out of resignation, not desire. The exception to this rule, according to Audi’s sales and marketing head, Peter Schwarzenbauer, is the Ford S-Max
, which has reportedly attracted premium-brand buyers due to its unique and sporting nature.
What’s good for Ford, then, can potentially be good for Audi. Autocar
quotes Schwarzenbauer as saying that a six or seven seat MPV, “designed as an Audi,” was a strong candidate for a future model. In other words, Audi believes that a sporty MPV from a premium brand can capture enough market share to be interesting.
We suspect that Schwarzenbauer may be referring to the rumored A4 “Superavant” MPV
, a high-roof A4 wagon that some say could replace the current A4 allroad wagon
. It would slot nicely into Audi’s product mix, above the A4 Avant but below the pictured Q5 crossover.
Audi’s sales and marketing boss also let slip that a two-wheeled Audi was in the pipeline. While the vehicle would not be a rebadged Ducati, the Italian motorcycle manufacturer owned by Audi
is expected to have a role in designing and building “future mobility solutions” under the Audi name.
If Audi goes the scooter route, it would join MINI, Smart and BMW in showing concept two-wheelers for the urban environment. Of the four companies, only BMW has a history in designing and building scooters targeted to commuters.