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Lamborghini Trademarks ‘Huracán’ Model Name


Lamborghini Urus Concept

Lamborghini Urus Concept

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Earlier this month, we brought you news that Lamborghini had trademarked the name "Deimos,” likely for a future prototype or production model. The company appears to be on a trademarked-name kick, and has just filed to protect the name Huracán.

As Car and Driver points out, Huracán is Spanish for “hurricane.” The word actually comes from the Mayans, where Huracán was the god of fire, wind and storms, giving it something of a sinister connotation.

That also ties back to Lamborghini’s “Deimos” trademark filing, since in Greek mythology Deimos was the son of Aphrodite and Ares, and represented the terror brought on by war.

Whatever Lamborghini ultimately does with the name, which will almost certainly appear on a future product or concept, it looks as if the automaker has abandoned its previous convention of naming cars for famous fighting bulls.

This may be sacrilege, but we think the “Lamborghini Deimos” sounds a bit more menacing than the Lamborghini Gallardo, just as the Lamborghini Huracán sounds a bit more intense than the Porsche Cayenne Turbo S.
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