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Chrysler Returns To China With Jeep Wrangler And Chrysler 300 Concepts


To mark the return of Chrysler to the Chinese market, the automaker is showing two design concepts built specifically for the Chinese market at this week’s Beijing Auto Show.

Named for a symbol of prosperity, the Chrysler 300 Ruyi Design Concept is sprayed in Maximum Steel and trimmed with a dark chrome grille and door handles. The grille replicates the ruyi theme, and windows are tinted in steel grey to be in harmony with the Maximum Steel finish.

A ruyi Chinese character badge adorns the decklid, while a ghosted stripe follows the side character lines. Wheels are 22-inch, with spokes designed to resemble a ruyi scepter. Spoke faces are polished, while dark chrome adorns the spoke pockets.

Under the hood lurks Chrysler’s 3.6-liter Pentastar V-6, mated to an eight-speed automatic transmission. We’re not sure why the automaker opted for the base engine over its 5.7-liter Hemi V-8, which would have made more of a statement in the car. Perhaps the Chinese are more frugal when it comes to fuel economy.

Inside, the 300 Ruyi gets a blend of black chrome, brushed pattern and machined metal accent trim. Seats are two-tone leather, embossed with a ruyi-inspired cloud form on the seat backs.

If you’re more about country than city, Chrysler is also bringing a new Jeep concept to this week’s Beijing Auto Show. Dubbed the Wrangler Dragon (in honor of 2012, the Year of the Dragon), the concept started life as a Wrangler Rubicon Unlimited.

The body and three-piece hard top are sprayed in black, with bronze-gold used to highlight the grille, headlamp surrounds and Jeep badging. Unique 18-inch wheels are painted matte black, offset by a glossy bronze-gold lip and shod with 35-inch off-road tires. Finally a tone-on-tone dragon graphic adorns the hood and driver’s side of the Jeep.

Under the hood, the dragon theme continues with a gold dragon graphic on a carbon-fiber insulator. Power comes from the 3.6-liter Pentastar V-6 now used throughout the Jeep Wrangler lineup, rated at 284 hp.

Inside, the Wrangler Dragon gets black leather seating with bronze-gold trim and stitching, while bronze-gold is also used on the steering wheel spokes, instrument cluster, passenger grab handle and door handles. Even the floor mats get dragon tags, lest you forget what you’re driving.

While both vehicles are being shown in Beijing as concepts, Chrysler is showing them to gauge public reaction. If enough show attendees tell Chrysler to build the Wrangler Dragon and 300 Ruyi, the automaker will happily comply.
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