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Bentley Announces Global Partnership With Starwood Hotels


2012 Bentley Continental Flying Spur

2012 Bentley Continental Flying Spur

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In an effort to create a “signature experience” for those who appreciate high-end luxury automobiles and the finest lodging, Bentley has formed a global partnership with St. Regis and The Luxury Collection Hotels & Resorts, part of Starwod Hotels & Resorts Worldwide.

Bentley Continental Flying Spur sedans will be used as the house fleet at St. Regis hotels and resorts around the world. The brands will also team to offer coordinated driving programs from St. Regis or Luxury Collection hotels to some of the world’s most desirable destinations.

This month, the Springtime Bentley Grand Tour will run from Vienna to Salzburg over a two day period, giving guests the ability to sample the Bentley Continental W12 and the Continental V8, while staying at Luxury Collection hotels in Vienna (the Hotel Imperial) and Salzburg (Schloss Fuschi).

Of the partnership, Bentley’s head of customer relations, Joe Ashworth, said, “It is...  important that we partner with a pinnacle brand that underpins our own values of craftsmanship, style and sophistication. Our current and prospective customers recognize the heritage of both brands, and with Starwood’s Luxury Brands we aim to broaden the appeal and experience of Bentley.”

Mirroring the same sentiments, St Regis Hotels & Resorts global brand leader, Paul James, summed it up more succinctly by saying, “We are committed to providing experiences that far surpass their expectations, and this partnership with Bentley enables our discerning guests to explore must-see destinations in unparalleled style.”
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