BMW will be supplying
a fleet of some 4,000 vehicles
, primarily 3-Series
sedans, to provide VIP transportation and logistical support for the upcoming London 2012 Olympic and Paralympic Games.
While critics pan the move for its impact on traffic and air quality, BMW is quick to point out that vehicles supplied will meet strict emissions standards set by the London Organizing Committee of the Olympic Games (LOCOG).
In fact, while the bulk of the vehicles provided will be sedans, the mix includes motorcycles and bicycles, too. Sedans supplied will be primarily diesel or hybrid powered
, while an estimated 200 vehicles will be full electric. The first 40 BMWs to be used in support of the Olympic Games have now been delivered to LOCOG.
The cars, which will take advantage of dedicated travel lanes during the Olympics to prevent gridlock, are finished in a unique and easily-recognizable livery. Paul Deighton, CEO of LOCOG, commented that “The BMW fleet will become a familiar sight around our venues this summer and will help us perform a huge range of tasks to ensure the smooth running of the Games.”
The London Olympic Games are set to begin on July 27, with the Paralympic games starting on August 29. Unless you’re a VIP being shuttled around in the aforementioned BMWs, the best way to get around London during the games will surely be public transportation.