Mercedes-Benz Kills U.S. Sales of R Class Crossover: Report

2012 Mercedes-Benz R Class

2012 Mercedes-Benz R Class

Enlarge Photo
When it comes to sales of crossovers in the United States, Mercedes-Benz is doing very well with the M, GL and GLK Class product lines. The problem is that Mercedes-Benz also offers a fourth crossover option with its oddly-styled R Class, and that particular model line isn’t doing so well.  

In 2011, Mercedes-Benz sold just 2,385 of the minivan-shaped crossovers, a decline of nearly 19-percent from 2010. Compared to 2011 sales of the M Class (36,835 units), GL Class (25,139 units) and GLK Class (24,310 units), it became awfully difficult to make a business case for continued R Class sales in the United States.

Dealers here have moved a mere 178 units through February 2012, a decline of over 28-percent from the same period last year, and one more nail in the R Class’ coffin. Now comes word from Motoramic that Mercedes-Benz will kill off the Tuscaloosa, Alabama-built crossover in the U.S. at the end of the 2012 model year.

The R Class may be disappearing from U.S. showrooms soon, but the same isn’t true in foreign markets. In fact, R Class sales are booming in China, and sales in Canada and Mexico are strong enough to warrant production through 2015. Beyond that, an M Class-based replacement is said to be in the cards.
Follow Us

Commenting is closed for this article

Take Us With You!


Get FREE Dealer Quotes

From dealers near you

Research New Cars


Related Used Listings

Browse used listings in your area.

© 2015 MotorAuthority. All Rights Reserved. MotorAuthority is published by High Gear Media. Stock photography by izmo, Inc. Read Our Cookie Policy