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Subaru Importing Just 6,000 BRZ Coupes Into U.S.: Report


If you’d rather have a Subaru BRZ parked in your garage than a Scion FR-S, we recommend you get your financing in order as soon as possible.  In fact, we’d even suggest you call in sick today to visit to your local Subaru dealer, since the automaker has allegedly set the number of BRZ coupes it will import into the United States.

Car and Driver, citing correspondence with an unnamed Subaru dealer, reports that only 6,000 BRZ coupes will be imported into the U.S. for the 2013 model year. That ties directly back to Subaru’s business case for the car, which called for sales of 5,000 to 7,000 units at roughly $25,000 each to achieve profitability.

It’s also a savvy business move on behalf of Subaru, since importing fewer cars than the market demands is one sure way to keep prices high. BRZ buyers can expect to pay full sticker price at a minimum, and we’re sure the internet will soon be abuzz with tales of outrageous dealer markups on the long-awaited sport coupe.

Subaru dealers are now accepting pre-orders with a fully-refundable deposit, even though the list pricing of the car has yet to be established. Deliveries are expected to begin in May, so we anticipate that Subaru will release full pricing details in the coming weeks.

The BRZ’s brother-from-another-mother, the Scion FR-S, isn’t likely to have its production capped at such a low number. If you miss your opportunity to buy a Subaru, we’re sure that Scion would be happy to do business with you.
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Comments (6)
  1. Really? I for one am not lining up to pay $30K for a 200hp car.
     
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  2. @Lamar, Bob Hall, the father of the Mazda Miata, said it best: "If you can't go fast with 90 horsepower, 900 horsepower isn't going to help you."

    Porsche has had no trouble at all selling the Boxster, which debuted with just 201 horsepower in 1996. Even current versions make just 255 horsepower and 214 lb-ft of torque, yet start at over $48k.

    If you're looking for fast in a straight line, the BRZ will likely disappoint; on the other hand, it promises to be plenty entertaining in the corners. Whether or not its worth the not-yet-announced price of admission will be up to the individual buyers.
     
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  3. The Legacy GT has more horsepower than this thing!
     
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  4. Hmmm . . . a Porsche Cayman, which was the target vehicle in the BRZ development, weighs a little more than the BRZ, has 265 hp, and costs $60,000. You're just a cheapskate.
     
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  5. @ Kurt, i wouldnt use the boxster or the MX5 as examples here as thos 2 cars are widely recognised as the best handling cars mapped to a dynamic chasis in the world. The Elise come close int he handling packkage but isnt on par with the Boxster or the MX5.
     
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  6. i dont like it. subaru is a 4 wheel drive car and a family car not a sporty car with only two wheels pushing it along i dont agree with their idea
     
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