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Lamborghini Sales Increase 23 Percent In 2011

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Lamborghini CEO Stephan Winkelman

Lamborghini CEO Stephan Winkelman

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On the back of a two model lineup Lamborghini has managed to end the previous year with a double digit increase in deliveries and turnover.

Its global deliveries increased by 300 units from 1,302 in 2010 up to 1,602 last year, an increase of 23 percent.

Over the same period, turnover managed to increase 19 percent from $361 million to $429 million.

While not a record result, the numbers are still impressive considering the current financial situation in many parts of the globe, including in Lamborghini’s home market of Italy.

The core growth drivers included further increase in deliveries of the highest selling Lamborghini of all time, the Lamborghini Gallardo, which recently exceeded 12,000 units of production, plus sales of the newly introduced Aventador. The current order bank for Aventador continues to account for more than 18 months’ production.

The U.S. and China confirmed their status as the largest single markets for Lamborghini, followed by the UK, Germany, Italy and the Middle East. Going forward, however, Lamborghini acknowledges that the economic landscape may change for the worse but is still predicting a further increase in sales over the coming year.

Commenting on today’s financial results, Lamborghini CEO Stephan Winkelmann promised the company would continue to make investments supercar technology, particularly in lightweight construction. He also revealed that we’ll get a preview of Lamborghini’s latest research in the field of innovative materials and design at next week’s 2012 Geneva Motor Show.

Just a few weeks ago Lamborghini’s closest rival Ferrari also announced its financial results for 2011. Just to show the difference in scale between the two, Ferrari raked in more than $2.96 billion in revenue while selling 7,195 cars versus Lamborghini’s revenues of $429 million and the sale of 1,602 cars in 2011.
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