Tesla Model X
Following the Model X unveiling a week ago, interest for the new electric crossover was so high that Tesla claims it netted over $40 million in advance sales.
The Model X was Google's third most-searched term on the night of the reveal, and traffic to Tesla's website rose by 2,800 percent.
The icing on Tesla's cake was that it also saw Model S reservations rise by 30 percent. The two models share 60 percent of their parts, which helps to bring down the cost of manufacturing brand new models for the young carmaker.
Tesla's seven-seat Model X features "falcon wing" doors. Similar to the more traditional "gull wing" doors, they also use a hinge in the middle to reduce their opening sweep. Tesla founder Elon Musk says they increase utility over regular sliding minivan doors.
It's important to note that advance sales of the Model X--expected to retail between $60,000-$90,000 depending on the model--essentially refer to deposits, and as such they don't represent final sales.
There's clearly a lot of interest surrounding the Model X, however, and it suggests that Tesla's projected volumes of 10,000-15,000 units per year might not be too unrealistic.
Deliveries of the 2014 Tesla Model X are expected to begin in early 2014.