Study Says Young Drivers Want Hybrids, Not V-8s

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Are you a 20-something Millennial who would rather drive a hybrid or electric car over any other type of vehicle? If you didn't say yes, then you are in the minority according to a new study.

The USA Today reports that a study performed by Deloitte shows six out of ten Millennials prefer buying a hybrid or electric car over other vehicles. While over half of the study's participants said they would favor gas-electric hybrids over conventional gasoline powered vehicles, a mere two percent said they would consider a pure electric vehicle. The survey included 1,500 Gen Y, X, and Baby Boomers.

With the economy in recovery mode and many young adults struggling to find jobs, it's not shocking to hear many consumers are looking towards vehicles that achieve hybrid-like fuel economy. But will it last? Gen Y just might be the "generation that leads us away from traditional gasoline-powered vehicles," according to Vice Chairman and Automotive Leader of Deloitte, Craig Giffi.

While Gen Y consumers feel hybrid technology is now proven and reliable, Giffi says "Gen Y is familiar and comfortable with hybrid technology, but not so much with battery-only technology."

With more than 80 million Gen Y customers in the market today, are hybrids about to become the mainstream future? Let us know what you think in the comments.

 
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