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Lincoln Tells The Tale of the New Era Of Car Design: Video

 
4 1,683 views Nov 22, 2011

2013 Lincoln MKS

HI-RES GALLERY: 2013 Lincoln MKS

The transformation of the car design industry--from the times that icons were born from doodles to the computer-centric times of today--is too extensive a topic to cover in a minute and a half. But Lincoln is up for the challenge of trying.

Ford's luxury arm recently released a video featuring its design director Max Wolff, a well-spoken guy that's a natural on camera. When we first found the video, we expected Wolff to talk about a specific model--perhaps the MKS update. Instead, he devoted his 1 minute 38 seconds to talking about Lincoln design in general and how it's changed and evolved in recent years.

According to Wolff, the changes have allowed Lincoln to go to a "different creative space."

Unfortunately, all the advanced design techniques and creative space enhancements haven't translated into anything particularly exciting in Lincoln's line.

Perhaps if Lincoln had spent as much care with its car designs as it did primping Wolff's perfectly manicured metro-beard for this fluffy video, it'd have a line of cars that could properly compete against the BMWs and Lexuses of the world. Something with a proud grille rather than the weird, split-winged grille that has become a cornerstone of Lincoln's line, for starters.

After the MKS refresh at the recent LA Auto Show, Lincoln will get its next chance to change our minds in January. It will show an MKZ concept car at the 2012 Detroit Auto Show.

 





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Comments (4)

  1. Damien Thomas avatar Damien Thomas Posted: 11/22/2011 4:37pm PST

    I have to admit, the 2013 MKS looks a whole lot better in the metal than those original press shots suggested. Perhaps there is some hope for Lincoln with Wolff doing the designs.
     
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  2. fb_1580651511 avatar Tim Upleger Posted: 11/22/2011 5:15pm PST

    Wow! That's a stretch. Lincoln and style used in the same sentence. One look at a Lincoln's grill and you should know the opposite of "style".
    Ugly is still ugly.
     
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  3. WizardsLore avatar WizardsLore Posted: 11/22/2011 7:28pm PST

    "Lincoln Tells The Tale of the New Era Of Car Design:"
    then totally ignores its own advice and draws up the above clown car. Im all for holding onto tradition in the form of front end styling but cars need to move on and away from their staid and sometimes ugly design signature. Caddy is another example that needs to move away from this.
     
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  4. fb_82100996 avatar Rich Shanks Posted: 12/21/2011 9:48am PST

    Looks rather plain Jane in these photos.
     
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