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Guilty Pleasure: Lincoln Continental Mark V Givenchy Edition


Since we've had a real shortage of Ford products in this series lately (the Tempo Diesel we saw last week was just a start), it's time we "honor" the Lincoln division's contributions to the world of you-gotta-be-sick-to-want-this-thing cars.

The Continental Mark V, built for the 1977-79 model years, may look like an unutterably horrible, overwrought, self-parodying standard-bearer for an automotive era most of us would like to pretend never happened, but… well, actually, it is just that.

But what puts this two-and-a-half-ton, blinged-out monstrosity into Guilty Pleasure territory is the way FoMoCo managed to get some of the top fashion houses of the era to slap their names on special editions.

Cartier, Bill Blass, Pucci, and--of course--Givenchy. Of these, the Givenchy was the greatest/most terrible, because it came in Midnight Jade paint. Midnight Jade! It's impossible to avoid having some mis-wired junction box in one's hindbrain plead with one's higher functions to find and purchase a clean Givenchy Mark V. Best of all, the Givenchy Mark V came with an interior in "Dark Jade" leather or Majestic Velour. Majestic Velour! You'd need a custom-made Dark Jade Majestic Velour suit made immediately, were you to buy a Givenchy Mark V.

The Mark V scaled in at about 4,900 pounds and came with your choice of 160-horsepower 400M or a 208-horsepower 460 engines, delivering a power-to-weight ratio roughly similar to that of a Tuk-Tuk and fuel economy in the "you don't want to know" region. Who cares? You'd be so unimaginably fly in your Givenchy Mark V that such matters would be beneath your notice.

Image source: Old Car Brochures

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Comments (3)
  1. Maybe "YOU" wished that the marvelous plush cars of the 70's and early 80's didn't happen but that's probably because you didn't get to ride in one. Gas mileage was an astonishing "you don't want to know" number of about 10-12 mpg. Staggering - that you think that's so horrible. Been in an Escalade lately? I suppose it would have been peachy if it had gone 200 mph. BTW there is nowhere to drive 200 mph in North America. There is plenty of space for luxury though.

    My father bought one of the super gaudy Givenchy Lincolns brand new. Not for me but give me an SUV. I suppose if you're a scrawny, half starved Euro trash type it was too much for you. And the Japanese - well, you know. We liked luxury and still do. That dashboard was high.
     
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  2. Maybe it was sort of a monstrosity, but I'll tell you one thing, it had a heck of a lot more character than the generic, boring Toyotas, Hondas and Subarus out there that every one seems to wax poetic about and be going gaga over, these days. I have many Japanese friends, have been to Japan often, and speak some Japanese, but I'm sorry, I haven't been brainwashed into thinking it is a requirement to buy a Japanese car. I am quite happy with the excellent autos being produced by American companies, as in Ford and GM, these days, thank you. It is not a requirement that everyone sells out to companies headquartered in Aoyama Itchome (this is a ward in Tokyo) or a city called Toyoda, near Nagoya. This ugly Lincoln had character even if ugly.
     
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  3. I'll take any green color, both inside and out, but especially the ones offered on the Lincoln highlighted in this annoying article, over the ever so thrilling (BORING) whites, grays, blacks and oh ever SILVERS which about 99% of the cars are painted in today. I'd say the 1970's era Lincolns were almost as ugly as today's Acuras, Nissans and Toyotas. But of course the man who wrote this article wouldn't write this, even if true, it be un-hip, I mean come on, not ooh and ah over a Toyota or Honda, are you kidding me, everyone knows it's a prerequisite to only say good things about them. To do otherwise is unloyal and just not cool. It is better to wear your Northface jacket, and tell people how much you love your Honda or Camry.
     
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