Instead of an auto show unveil--so passé--Mosler revealed its ferocious car via music video.
"For the first time in the 100-year history of the automobile, a crushing new supercar is being launched via an extreme music video," Mosler said in its announcement.
Within about 15 seconds of viewing the video, we realized why in that 100 years no other supercar was launched via "extreme" music video. Because, apparently, extreme music videos are the same as awful music videos.
Abby Cubey isn't a bad looking gal, especially in a leopard-print body suit, but the video presentation leaves a little to be desired. In fact, much of the video is so bad it feels like satire.
Despite the underwhelming musical performance, the RaptorGTR keeps our attention as it speeds over dirt and asphalt.
The new exotic is powered by a "fuel conscious" 838-horsepower twin-turbocharged 7.0-liter V-8 engine that combines with a 2,580-pound carbon fiber build to deliver a power-to-weight ratio 36 percent higher than the Bugatti Veyron. That power-to-weight ratio inspires a 2.6-second 0-to-60 mph dash and 240-mph top speed. Legit numbers if we've ever seen them, assuming they are actually legit numbers and not just manufacturer hyperbole.
If you want the RaptroGTR to go from quick to world-record-look quick, Mosler will offer 12 buyers a $70,000 CubeyGTR upgrade package that spikes output over 1,200 horsepower and cuts the 0-60 time to just 2.2 seconds. That package also adds a modified front fascia inspired by Abby Cubey's eyes--looks like a Mosler power-that-be may have felt Abby's fire once or twice.
The RaptorGTR will start at $700,000.
Hopefully Mosler drops the "extreme video" schtick by the next time we see the RaptorGTR, but until then, you might want to cut the sound before hitting play.