Two million euro Hublot BB watchEnlarge Photo
An exotic car is a status symbol that can only accompany you on the road, but a watch can travel with you just about anywhere.
So perhaps it should be no surprise that for nearly every car that an average mortal can't afford there's a special edition watch that an average mortal could only afford if he could also afford that car.
Ferrari has had several timepiece collections in the past, and has signed up for a five-year deal with Swiss watchmaker Hublot.
This past weekend, the two companies announced that Hublot will take on the roles of "watch and timekeeper of Ferrari" and "timekeeper of Scuderia Ferrari." Hublot is the fourth watchmaker to bear this honor, following Girard Perregaux, Panerai and Cabestan.
Hublot will build limited edition Ferrari timepieces and may also design clocks to grace the dashboards of future Ferrari models. The horologist will do its best to build watches with Ferrari DNA strung tightly throughout.
We're pretty confident that they'll be astronomically expensive, but probably not quite as expensive as Bernie Ecclestone's $2-million-euro diamond encrusted masterpiece.
Hublot is no newcomer to the world of automotive-inspired watches. It has served as the official timekeeper of Grand Prix racing and has built special edition watches with Morgan Motor Company and the Ayrton Senna Institute, a charitable foundation in the honor of late Brazilian F1 driver Ayrton Senna.
Hublot will display its first official Ferrari wares at the BaselWorld watch and jewelry show next March.