GM Retains Bob Lutz As Advisor

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Bob Lutz with the Cadillac CTS-V

Bob Lutz with the Cadillac CTS-V

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He may have his detractors, but you can’t deny that the original car czar Bob Lutz has had a major impact on the auto industry.

It appears now that Lutz’s influence will last a little while longer, as GM has announced today that its former Vice Chairman will be retained to provide counsel to the automaker’s senior leadership team.

GM’s bankruptcy notwithstanding, Lutz is credited with turning around Cadillac’s fortunes as well as helping to get the Chevrolet Volt from concept to production in relatively short time.

However, the latest announcement is also a clear sign that GM’s promise to invigorate the company with fresh new ideas and approaches is getting somewhat distorted.

The 79-year old exec will be available to executives on a part-time consultancy basis effective immediately, though he is also on advisory boards for several other firms including Lotus.

Lutz previously retired from GM in May, 2010. No details of his new remuneration package were released.
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Comments (5)
  1. Seriously- WTF? I love Bob Lutz but at 79 this guy should just leave. He's got the best ideas for GM? Really? This is a serious slap in the face to taxpayers and the investors that lost out on the old GM.

  2. He may be old, Damien, but the guy really knows the car biz. If Steve Jobs lives to be 79--and I hope he does--would you boot him from being an advisor to Apple just because he's old?

  3. Steve Jobs was never part of a team that ran Apple into bankruptcy.

    He also doesn't think global warming is a "crock of sh*t".

    I just think it's time for new blood at GM. Mulally, Ghosn, Marchionne - all new execs that have done wonders for the struggling automakers they came into.

    But don't get me wrong. I love Lutz and his persona. He seems like a great guy. Hopefully now we'll finally get the Holden Commodore/Pontiac G8 as the Chevy SS. Heard the Aussies are giving it a lighter aluminum chassis and I wouldn't mind one with a V6 if CAFE rules out a V8.

  4. Enough already. Joe Paterno=Bob Lutz.

  5. Are you serious? This guy put down GM. Some one has not learned the lesson?

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