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2012 Hyundai Azera: From About $32,000, Features Up To You

 

Officially, there’s no such thing as a 2012 Hyundai Azera. At least not yet, since the car is scheduled to make its official debut at the upcoming Los Angeles Auto Show. Between now and November, however, Hyundai wants customers to build their own Azera and answer a few questions about their upcoming automotive purchases.

Hyundai is trying to gather as much consumer information as possible ahead of the Azera’s launch. The brief survey asks about other vehicles shopped, the primary use for your new car and the key deciding factors in your new car purchase. Given that Hyundai has a reputation for making last minute changes to production, we’d say this gives you a better-than-fair chance at influencing what the next Azera includes, as well as what it potentially costs.

The Azera configurator microsite warns that prices are estimates only, but it still gives a good idea of where Hyundai will position the 2012 Azera. The base price, excluding destination charges, is listed at $32,000, and the sole option Premium Package sells for $4,000. The Premium Package gets you 19-inch wheels, a panoramic sunroof, HID headlights, an Infinity premium audio system, ventilated front seats, driver’s seat memory and parking assistance sensors.

At a starting price of $32,000 and a maximum price of $36,000, the Azera slots in comfortably between the 2012 Hyundai Sonata (which starts at $20,455 and tops out at $32,130) and the 2012 Hyundai Genesis (which ranges from $35,050 to $49,070). The Azera is Hyundai’s “stepping stone” vehicle, designed to give buyers a bridge from the mainstream Sonata to the upscale Genesis, so Hyundai has quite a bit riding on the successful launch of the new Azera.

[Hyundai via Autoblog]

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Comments (3)
  1. I personally think it should have blind spot monitoring. It looks upscale and a lot of the new upscale vehicles have it. Someone should suggest it to Hyundai. I already have. It should also have the adaptive cruise which is available on the Azera in other markets of the world...
     
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  2. Stupid, they should have equipped it and priced it to compete with full sized cars like the Taurus, Maxima, Impala and Avalon
     
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  3. BEWARE...this car has major problems. It is sold in Korea right now but it has been officially reported that the carbon monoxide from the exhaust seeps into the cabin at speeds over 120km/h causing headaches, nausea, vomiting, and even brain damage after a prolonged exposure. Measured Carbon Monoxide levels are reported to go up to 30ppm. This is caused by a flawed designed and Hyundai has yet to give us a solution to solve this. So Hyundai has yet again treated it countrymen like guinea pigs before debuting this car to the rest of the world.
     
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