SiriusXM 'Bring Your Radio Back to Life' campaignEnlarge Photo
Among those toiling hardest to win back subscribers is SiriusXM, which has launched a new campaign called "Bring Your Radio Back to Life". If you're one of the folks who dumped Sirius -- for whatever reason -- the company is offering two weeks of free listening to reacquaint yourself with the service. The free period begins today, August 30, and runs through September 12.
During the promotion, non-subscribers with access to a SiriusXM radio can enjoy 60 channels of music, sports, and more. After the trial period ends, they'll have the chance to renew their subscriptions at a rate of $25 for five months -- around 61% cheaper than a standard subscription would run for the same period.
The only confusing part in all this is that SiriusXM has published almost no details about how the offer works. The company sent out mailers to lapsed subscribers, but it's nearly impossible to find information about the promotion on the Sirius website. (We found the promo webpage after a focused round of Googling, but Sirius certainly didn't make it easy.) Like our source, we've reached out to the Sirius PR team for more info, but we haven't yet received a response.
We expect to see more of these "come back to the fold" efforts from service providers, like the one we saw GM run for OnStar earlier this year. After all, in today's service-oriented, app-centered tech economy, companies are likely to generate more profit from a continuous influx of low monthly fees than from hardware sales alone (the iPad being a notable exception). Given its clunky roll-out, though, we're not entirely sure how successful Sirius' "Bring Your Radio Back to Life" campaign will be.