The key is Audi’s plans to double its sales of performance models in the U.S. to around 16,000 vehicles by 2015. The RS badge represents the peak of Audi’s technical capabilities for each of the model lines it’s applied to and accordingly these are the models that would best serve as a halo for the brand.
“We’re now taking the first steps with the TT RS and the RS5,” Peter Schwarzenbauer, Audi’s sales chief, revealed to Bloomberg. “I could indeed imagine that we’ll continue along that route in the future.”
Audi’s sales have been up across the board, but its performance models have been doing exceptionally well. The S4, for example, has accounted for 14 percent of all A4 models delivered so far, nearly triple what the previous generation did.
You’ll see the TT RS and RS5 feature much more prominently in future promotional efforts from Audi, including on Facebook where more than 11,500 fans originally petitioned to have the TT RS introduced to the U.S.
One thing is for certain, there won’t be any RS badges fitted to Audi’s SUV range, and neither the A8 flagship sedan.