As a replacement for the dull and unfashionable Chevrolet Aveo, GM is hoping the funky 2011 Chevrolet Sonic will appeal to a more savvy car buyer, and tempt people away from their Ford Fiestas and Honda Fits.
One way of doing this is giving free invitations to the Spotify digital music service to the first 150,000 people who inquire about the car.
Spotify has been a massive hit in Europe with over ten million members. Similar to Pandora, Spotify has a huge online music library from which users can create playlists, streaming via their computers and mobile devices. Chevrolet is the first U.S. automotive brand to support Spotify's U.S. launch.
If you end up following through with the information request and getting hold of a Sonic, you'll still be able to make full use of your Spotify membership whilst in the car. Spotify can run on Apple iOS, Android and Windows Mobile amongst others, so syncing your mobile with the Sonic's Bluetooth function or plugging in through the USB port should let you stream tracks on the move.
Available as a 4-door sedan and 5-door hatchback, the 2012 Chevrolet Sonic will be the only American-built subcompact on the market.
[Chevrolet via Engadget