2012 BMW 1-Series HatchbackEnlarge Photo
You might not think of the voice inside your sat-nav system or the sound of your blinkers as being particularly sonorous, but then you're probably not working with BMW to turn those sounds and more into a few minutes of music as the backdrop to production of the 2012 BMW 1-Series.
The man behind the music is Jonas Imbery, who sampled various sounds from around the car such as the noise of doors closing, safety alarms and the click of seat belts before turning them into a synthesized soundtrack for BMW's video.
The music has an ethereal and technical quality to it that suits the clean and clinical environment of BMW's production facility. You follow a new 1-Series' production from the first welds to the first turn of the key, the squinting headlamps staring back at you as the car undergoes final inspection.
The piece, called "check my machine" was created in a collaboration between the BMW Group's Electronic Media Department, Jonas Imbery from Gomma Records and Mirko Borsche. Production - of the music - was handled by The Brainstormclub and Eyetrip. You can watch the video below:
Imbery explains the idea behind the music: "The appeal of the work was to develop a viable, independent, recognisable composition that only makes use of vehicle sounds... The visual resolution at the end shows clearly that the percussive elements such as the bass synthesizer, the vocals and the melodies were produced by the vehicle itself".
Whether you like the music or not, it's certainly an impressive achievement. Not only that, but we think the new 1-Series is getting easier on the eye, too...