What do Ferraris say to you?
Speed? High performance? Stunning lines? World-class engineering? Probably all of the above, but a group of design schools is aiming to take the Italian Stallions to the next level with low weight and low environmental impact taking priority too.
The schools are competing in the Ferrari World Design Contest and it's now entering its second stage and having started with 50 hopefuls, the finalists now comprise IED and IAAD from Turin (Italy), the London Royal College of Arts (UK), the European Design Institute Barcelona (Spain), Seoul’s Hong-ik College (Korea), the DSK Supinfocom from Pune (India) and the College For Creative Studies in Detroit (USA). The competition is tough, and students will have to face a jury including Ferrari president Luca di Montezemolo.
[Ferrari North Europe]
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