Up Close And Personal With The 2012 BMW 1-Series Hatchback: Video

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Now that we’ve had a few days to absorb the controversial look of the new 2012 BMW 1-Series Hatchback’s styling, dare we say it, it's actually starting to grow on us--just a little. Over the course of the last couple of days, BMW has also released some promo videos for its latest 1-Series, giving us a preview of what the car will look like out on the road and the specific buyer type BMW is targeting.

The videos show off a lot more detail, especially what the car looks like from varying angles. This is especially true for the nose section of the car, which in images looks rather blunt and forced, whereas in the video we get a sense of its elongated design, reminiscent of a shark’s nose.

We’re sure the car will always have its critics and until we see it in person at this September’s 2011 Frankfurt Auto Show, we will have to reserve full judgment.

As previously reported, the 2012 BMW 1-Series Hatchback is unlikely to be sold in the U.S. but the same styling treatment is almost certain to be applied to the next-generation BMW 1-Series Coupe and Convertible due next year.

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Comments (4)
  1. Sorry....... but it is still ugly. Each component on it's own is beautiful, but as a whole it look unproportioned. the light too big, and somewhat put wrong?

  2. I will agree that it looks better in the videos than it photographs. The commercials sure make it appealing to me (cus I am in their target market) but I still think that the first generation had better aesthetics.

  3. I don't care if everyone else hates it. I want it. I especially like how the front-end looks more premium now, almost the same quality as the 7-Series.

    I hope to god they bring it here. I just can't live with a two-door. I need this hatch.

  4. I think this is BMW trying hard to copy Audi.. which is why it looks forced. It's really bad of BMW to keep the main problem that plagued this car in the beginning - it's uninteresting hatch design. The ad is also too preppy, like watching an old Calvin Klein ad.

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