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Video: BMW Guggenheim Lab, Improve City Living And Travel

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New York City skyline

New York City skyline

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If you could make living, working and travelling around your city a better experience for yourself and others, you'd take the opportunity without hesitation, wouldn't you?

Now is your chance.

BMW Guggenheim Lab is an initiative launched by German carmaker BMW and art and culture organisation, the Guggenheim Foundation. It's part of a six year project to explore and experiment with new ideas to improve urban life in all its facets. A team of experts across fields as diverse as architecture, art, design, science, technology, education and sustainability have joined to develop new concepts for city living.

This is where you come in. The Guggenheim Lab project is participatory. You can put forward your own ideas for improving city living, whether they relate to quality of life, transportation or anything else, and you can even pop along to the Lab itself as it moves throughout cities across the world.

The first city the BMW Guggenheim Lab will visit is New York. It will open on August 3 2011 and remain in situ until October 16, sited at 33 East First Street, between First and Second Avenues.

Admission is free, and you'll be able to participate in hands-on experiments and how-to workshops, tour the city to 'explore the urban fabric', involve yourself in community-based discussions and sit down for film screenings.

It'll then disappear across the world stopping in Berlin, Germany and a site in Asia from 2012 to 2013, and return to New York later that year to begin its second cycle, which will expore new themes.

Although you'll have to wait a few months before exploring the New York Lab, you can participate right here and now. The bmwguggenheimlab.org website poses the question, "How would you improve comfort in the city?" and you can leave your answer for the team to consider.

For more information on the BMW Guggenheim Lab, check out the video below:



With BMW becoming more involved in urban transport solutions with its upcoming i-Car electric vehicle range, the marque is showing its commitment to improving the urban environment as a whole.

Perhaps when designing the i3 and i8 vehicles, BMW had the concept of the ultimate city, and not just the 'Ultimate Driving Machine' in mind.

[BMW]
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