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Audi Working On Halo Q7, R8 Models For Russia, Middle East

 
2 1,280 views Apr 14, 2011
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2010 Audi Q7 V12 TDI

HI-RES GALLERY: 2010 Audi Q7 V12 TDI

If a $285,000 Audi Q7 V-12 TDI doesn't quite make sense to you, you're not a Russian billionaire. Or at least that's the math when it comes to Audi's latest idea for exploiting the questionable tastes of the rich.

Russia isn't the only market being targeted with the halo car concept. If you're in the United Arab Emirates, you'll have a shot at a special-edition R8 V-10 Pure Sport model for a mere $136,000.

Exactly what makes these cars special isn't laid out in detail, but the Q7 will get a special two-tone paintjob in Phantom and Velvet blacks. Just 555 of the special-edition Q7s will be made, with sales starting in May.

As for the Pure Sport R8 V-10, just 40 will be built, though even less is known about the car's unique features. It's due to hit the market in June.

The whole point of these exercises in excess? Keeping up with the Joneses, or with BMW, at any rate. Audi is basically copying BMW's model of releasing small-volume, high-priced special editions in regional markets, which have paid off over the past few years.

[Bloomberg]


HI-RES GALLERY: 2010 Audi R8 V10




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Comments (2)

  1. By dj Posted: 4/14/2011 10:27pm PDT

    right because Audi's sales are worse then ever which is why they have to copy BMW really now, hyundai basically copies the designs of other cars and blends parts of them to make one of their crappy sedans yet i dont see a post about that but since Audi decides to make a few extra cars for the billionaires who have been begging for some special editions just for them you have to automatically scold them no no thats fine keep at it
     
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  2. By  gazzed Posted: 4/15/2011 12:42am PDT

    Basically what the Volkswagen Group's getting into is closing all the niche "gaps" and therefore achieve the no.1 status in the automotive industry. Some of it will work whether the vehicle in question is totally generic or outrageous for the customer and make them tons of cash while others won't. Simple really, if there's a market they will build it. BMW, Mercedes to Hyundai etc. they all do it.
     
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